Think of it as your business backpack: packed with the proven workshops, templates, and tools you actually need to move from creating to getting hired for what you create.
$197
Stop Guessing.
Start Getting Hired.
The Basecamp Bundle gives freelance photographers and creatives the tools to pitch with clarity, price with conviction, and promote with intention without the overwhelm, confusion or burnout.
rachel korinek, photographer
In all the years I’ve been in photography, Shelly’s Swipe Copy was the most valuable. It wasn’t a generic catch all document with suggested copy, but rather very tailored and thoughtful copy for all types of pitches.
It’s definitely made my cold calls seen professional and desirable.
erin beutel, photographer
I went through the licensing workshop right away and felt empowered to charge WAY more for licensing with a repeat client than I charged last year - and they didn't bat an eye!
kara chin, photographer + Graphic Designer
"In other licensing workshops I've always left feeling frustrated because the main message was always to include image licensing but never how to calculate it or scale it for different companies. The slides and the workbook are really helpful tools for figuring out a starting point."
- Jessie Sierra-Ross, photographer, Author,
and TV personality
“Your [Goal Planning] workshop was really one of those moments that made me go...
Ah Ha!
Setting goals is easy, breaking them down into actionable steps though, that was key for me.
Also, I really appreciated the emphasis you put on personal goals (health, relationships, travel, feeding the creative) in addition to career. It's such a good reminder for type A's, that life is more than achieving work goals.”
PJ AGBAY, photographer
“The two deals I landed were really configured with your usage class in mind. I feel so prepared now moving forward.”
what people are saying
A two-part workshop with a fill-in-able workbook to hone in on where you’ve been, what’s working, and set a clear target for where you want to go.
Having a destination to aim for changes everything — it helps you make decisions, and gives you a guide for what to say yes and no to. This isn’t a vague “set some goals” exercise. It’s dedicated time and a structured framework to actually do the work.
You’ll learn how to…
Having a destination to aim for changes everything — it helps you make decisions, and gives you a guide for what to say yes and no to. This isn’t a vague “set some goals” exercise. It’s dedicated time and a structured framework to actually do the work.
You’ll learn how to…
- Reflect on the past year with intention taking stock of what worked, what you let go of, and what you’re carrying forward.
- Reconnect with your why so your goals are rooted in purpose, not just productivity.
- Face and quiet your inner critic so self-doubt doesn’t quietly steer your decisions for the year.
- Dream your future vision before narrowing into specifics because clarity starts with permission to think big.
- Break big goals into quarterly milestones and sprints, so your vision becomes a roadmap you can actually follow, not just a list you abandon by February.
Having a destination to aim changes everything
NOT ABOUT:
Stop staring at a blank screen.
Get plug-and-play email and DM templates for pitching, following up, and staying top of mind with dream clients.
The templates aren’t just starting points. They’re the structure that helps you show up consistently, follow up strategically, and turn outreach into relationships.
You’ll learn how to…
The templates aren’t just starting points. They’re the structure that helps you show up consistently, follow up strategically, and turn outreach into relationships.
You’ll learn how to…
- Research and understand potential clients so every pitch is informed, thoughtful, and tailored to their needs.
- Adapt sample pitch templates into your own voice while clearly showing how your work solves client challenges.
- Structure emails and messages that get noticed without being pushy or overwhelming.
- Leverage touchpoints and follow-ups strategically, keeping your work top of mind for future opportunities.
- Position yourself as a reliable solution by over-delivering on projects and turning past clients into referrals.
Having a destination to aim for changes everything
build a visibility plan that doesn’t depend on algorithms
tired of guessing, googling, or hoping you “got it right” when it comes to licensing
NOT ABOUT:
You’ll work through the two hour class and gain insight into the five core components that make up licensing and see how it works in the real world through two different case studies from two different photographers.
You’ll learn how to…
You’ll learn how to…
- Understand the core components of a usage license — duration, geography, exclusivity, media, and scope — and how each one affects the value of your work.
- Explain licensing to clients using clear, real-world analogies that make the concept instantly understandable, even for clients who’ve never licensed a thing.
- Evaluate what a client is actually asking for so you can avoid accidental “unlimited rights” and confidently propose terms that match the project.
- Use trusted industry resources to price licenses and understand how to interpret those ranges for your specific job and client.
- Structure usage conversations and emails so you can educate clients without over-explaining, and guide them toward the right license for their needs.
A two-part workshop with a fill-in-able workbook to hone in on where you’ve been, what’s working, and set a clear target for where you want to go.
Having a destination to aim for changes everything — it helps you make decisions, and gives you a guide for what to say yes and no to. This isn’t a vague “set some goals” exercise. It’s dedicated time and a structured framework to actually do the work.
Part One: the why behind what you’re doing — reflecting on the past year, facing your inner critic, and reconnecting with your purpose.
Part Two: the vision dreaming, setting your sights on the future and breaking down big goals into milestones and the sprints to get there.
You’ll work through the fill-in-able Goal Planning Workbook alongside both sessions — so your reflections turn into an actual, actionable quarterly roadmap, not just good intentions.
You’ll learn how to…
Having a destination to aim for changes everything — it helps you make decisions, and gives you a guide for what to say yes and no to. This isn’t a vague “set some goals” exercise. It’s dedicated time and a structured framework to actually do the work.
Part One: the why behind what you’re doing — reflecting on the past year, facing your inner critic, and reconnecting with your purpose.
Part Two: the vision dreaming, setting your sights on the future and breaking down big goals into milestones and the sprints to get there.
You’ll work through the fill-in-able Goal Planning Workbook alongside both sessions — so your reflections turn into an actual, actionable quarterly roadmap, not just good intentions.
You’ll learn how to…
- Reflect on the past year with intention taking stock of what worked, what you let go of, and what you’re carrying forward.
- Reconnect with your why so your goals are rooted in purpose, not just productivity.
- Face and quiet your inner critic so self-doubt doesn’t quietly steer your decisions for the year.
- Dream your future vision before narrowing into specifics because clarity starts with permission to think big.
- Break big goals into quarterly milestones and sprints, so your vision becomes a roadmap you can actually follow, not just a list you abandon by February.
Having a destination to aim for changes everything
build a visibility plan that doesn’t depend on algorithms
tired of guessing, googling, or hoping you “got it right” when it comes to licensing
Stop staring at a blank screen.
Learn how to expand beyond Instagram and LinkedIn, so your work and YOU the human behind the work have a way to show up, share your story and be seen beyond the .05 seconds on social media.
You’ll learn how to…
You’ll learn how to…
- Identify the visibility channels that make sense for your brand, so you’re not spreading yourself thin across platforms that won’t move the needle.
- Pitch yourself for podcast interviews with confidence, clarity, and a message that makes hosts excited to feature you.
- Use Pinterest as a long-game marketing tool, including how to optimize boards and descriptions to get discovered by clients searching for your style.
- Build mutually beneficial partnerships with creatives, agencies, and brands — collaborations that expand your reach instead of draining your energy.
- Create a simple, sustainable visibility plan that supports your goals without posting daily, hopping on trends, or keeping up with algorithm whims.
A two-part workshop with a fill-in-able workbook to hone in on where you’ve been, what’s working, and set a clear target for where you want to go.
Having a destination to aim for changes everything — it helps you make decisions, and gives you a guide for what to say yes and no to. This isn’t a vague “set some goals” exercise. It’s dedicated time and a structured framework to actually do the work.
Part One: the why behind what you’re doing — reflecting on the past year, facing your inner critic, and reconnecting with your purpose.
Part Two: the vision dreaming, setting your sights on the future and breaking down big goals into milestones and the sprints to get there.
You’ll work through the fill-in-able Goal Planning Workbook alongside both sessions — so your reflections turn into an actual, actionable quarterly roadmap, not just good intentions.
You’ll learn how to…
Having a destination to aim for changes everything — it helps you make decisions, and gives you a guide for what to say yes and no to. This isn’t a vague “set some goals” exercise. It’s dedicated time and a structured framework to actually do the work.
Part One: the why behind what you’re doing — reflecting on the past year, facing your inner critic, and reconnecting with your purpose.
Part Two: the vision dreaming, setting your sights on the future and breaking down big goals into milestones and the sprints to get there.
You’ll work through the fill-in-able Goal Planning Workbook alongside both sessions — so your reflections turn into an actual, actionable quarterly roadmap, not just good intentions.
You’ll learn how to…
- Reflect on the past year with intention taking stock of what worked, what you let go of, and what you’re carrying forward.
- Reconnect with your why so your goals are rooted in purpose, not just productivity.
- Face and quiet your inner critic so self-doubt doesn’t quietly steer your decisions for the year.
- Dream your future vision before narrowing into specifics because clarity starts with permission to think big.
- Break big goals into quarterly milestones and sprints, so your vision becomes a roadmap you can actually follow, not just a list you abandon by February.
Having a destination to aim for changes everything
build a visibility plan that doesn’t depend on algorithms
tired of guessing, googling, or hoping you “got it right” when it comes to licensing
Stop staring at a blank screen.
workshops, templates, and tools you actually need to move from creating to getting hired for what you create.
workshops, templates, and tools you actually need to move from creating to getting hired for what you create.
WHAT'S INSIDE THE BASECAMP BUNDLE
Stop staring at a blank screen.
Get plug-and-play email and DM templates for pitching, following up, and staying top of mind with dream clients.
The templates aren’t just starting points. They’re the structure that helps you show up consistently, follow up strategically, and turn outreach into relationships.
You’ll learn how to…
The templates aren’t just starting points. They’re the structure that helps you show up consistently, follow up strategically, and turn outreach into relationships.
You’ll learn how to…
- Research and understand potential clients so every pitch is informed, thoughtful, and tailored to their needs.
- Adapt sample pitch templates into your own voice while clearly showing how your work solves client challenges.
- Structure emails and messages that get noticed without being pushy or overwhelming.
- Leverage touchpoints and follow-ups strategically, keeping your work top of mind for future opportunities.
- Position yourself as a reliable solution by over-delivering on projects and turning past clients into referrals.
NOT ABOUT:
Stop staring at a blank screen.
Get plug-and-play email and DM templates for pitching, following up, and staying top of mind with dream clients.
The templates aren’t just starting points. They’re the structure that helps you show up consistently, follow up strategically, and turn outreach into relationships.
You’ll learn how to…
The templates aren’t just starting points. They’re the structure that helps you show up consistently, follow up strategically, and turn outreach into relationships.
You’ll learn how to…
- Research and understand potential clients so every pitch is informed, thoughtful, and tailored to their needs.
- Adapt sample pitch templates into your own voice while clearly showing how your work solves client challenges.
- Structure emails and messages that get noticed without being pushy or overwhelming.
- Leverage touchpoints and follow-ups strategically, keeping your work top of mind for future opportunities.
- Position yourself as a reliable solution by over-delivering on projects and turning past clients into referrals.
Having a destination to aim for changes everything
build a visibility plan that doesn’t depend on algorithms
tired of guessing, googling, or hoping you “got it right” when it comes to licensing
NOT ABOUT:
You’ll work through the two hour class and gain insight into the five core components that make up licensing and see how it works in the real world through two different case studies from two different photographers.
You’ll learn how to…
You’ll learn how to…
- Understand the core components of a usage license — duration, geography, exclusivity, media, and scope — and how each one affects the value of your work.
- Explain licensing to clients using clear, real-world analogies that make the concept instantly understandable, even for clients who’ve never licensed a thing.
- Evaluate what a client is actually asking for so you can avoid accidental “unlimited rights” and confidently propose terms that match the project.
- Use trusted industry resources to price licenses and understand how to interpret those ranges for your specific job and client.
- Structure usage conversations and emails so you can educate clients without over-explaining, and guide them toward the right license for their needs.
A two-part workshop with a fill-in-able workbook to hone in on where you’ve been, what’s working, and set a clear target for where you want to go.
Having a destination to aim for changes everything — it helps you make decisions, and gives you a guide for what to say yes and no to. This isn’t a vague “set some goals” exercise. It’s dedicated time and a structured framework to actually do the work.
Part One: the why behind what you’re doing — reflecting on the past year, facing your inner critic, and reconnecting with your purpose.
Part Two: the vision dreaming, setting your sights on the future and breaking down big goals into milestones and the sprints to get there.
You’ll work through the fill-in-able Goal Planning Workbook alongside both sessions — so your reflections turn into an actual, actionable quarterly roadmap, not just good intentions.
You’ll learn how to…
Having a destination to aim for changes everything — it helps you make decisions, and gives you a guide for what to say yes and no to. This isn’t a vague “set some goals” exercise. It’s dedicated time and a structured framework to actually do the work.
Part One: the why behind what you’re doing — reflecting on the past year, facing your inner critic, and reconnecting with your purpose.
Part Two: the vision dreaming, setting your sights on the future and breaking down big goals into milestones and the sprints to get there.
You’ll work through the fill-in-able Goal Planning Workbook alongside both sessions — so your reflections turn into an actual, actionable quarterly roadmap, not just good intentions.
You’ll learn how to…
- Reflect on the past year with intention taking stock of what worked, what you let go of, and what you’re carrying forward.
- Reconnect with your why so your goals are rooted in purpose, not just productivity.
- Face and quiet your inner critic so self-doubt doesn’t quietly steer your decisions for the year.
- Dream your future vision before narrowing into specifics because clarity starts with permission to think big.
- Break big goals into quarterly milestones and sprints, so your vision becomes a roadmap you can actually follow, not just a list you abandon by February.
Having a destination to aim for changes everything
build a visibility plan that doesn’t depend on algorithms
tired of guessing, googling, or hoping you “got it right” when it comes to licensing
Stop staring at a blank screen.
Learn how to expand beyond Instagram and LinkedIn, so your work and YOU the human behind the work have a way to show up, share your story and be seen beyond the .05 seconds on social media.
You’ll learn how to…
You’ll learn how to…
- Identify the visibility channels that make sense for your brand, so you’re not spreading yourself thin across platforms that won’t move the needle.
- Pitch yourself for podcast interviews with confidence, clarity, and a message that makes hosts excited to feature you.
- Use Pinterest as a long-game marketing tool, including how to optimize boards and descriptions to get discovered by clients searching for your style.
- Build mutually beneficial partnerships with creatives, agencies, and brands — collaborations that expand your reach instead of draining your energy.
- Create a simple, sustainable visibility plan that supports your goals without posting daily, hopping on trends, or keeping up with algorithm whims.
A two-part workshop with a fill-in-able workbook to hone in on where you’ve been, what’s working, and set a clear target for where you want to go.
Having a destination to aim for changes everything — it helps you make decisions, and gives you a guide for what to say yes and no to. This isn’t a vague “set some goals” exercise. It’s dedicated time and a structured framework to actually do the work.
Part One: the why behind what you’re doing — reflecting on the past year, facing your inner critic, and reconnecting with your purpose.
Part Two: the vision dreaming, setting your sights on the future and breaking down big goals into milestones and the sprints to get there.
You’ll work through the fill-in-able Goal Planning Workbook alongside both sessions — so your reflections turn into an actual, actionable quarterly roadmap, not just good intentions.
You’ll learn how to…
Having a destination to aim for changes everything — it helps you make decisions, and gives you a guide for what to say yes and no to. This isn’t a vague “set some goals” exercise. It’s dedicated time and a structured framework to actually do the work.
Part One: the why behind what you’re doing — reflecting on the past year, facing your inner critic, and reconnecting with your purpose.
Part Two: the vision dreaming, setting your sights on the future and breaking down big goals into milestones and the sprints to get there.
You’ll work through the fill-in-able Goal Planning Workbook alongside both sessions — so your reflections turn into an actual, actionable quarterly roadmap, not just good intentions.
You’ll learn how to…
- Reflect on the past year with intention taking stock of what worked, what you let go of, and what you’re carrying forward.
- Reconnect with your why so your goals are rooted in purpose, not just productivity.
- Face and quiet your inner critic so self-doubt doesn’t quietly steer your decisions for the year.
- Dream your future vision before narrowing into specifics because clarity starts with permission to think big.
- Break big goals into quarterly milestones and sprints, so your vision becomes a roadmap you can actually follow, not just a list you abandon by February.
Having a destination to aim for changes everything
build a visibility plan that doesn’t depend on algorithms
tired of guessing, googling, or hoping you “got it right” when it comes to licensing
Stop staring at a blank screen.
workshops, templates, and tools you actually need to move from creating to getting hired for what you create.
tired of guessing, googling, or hoping you “got it right” when it comes to licensing
Finally understand how to price for usage and have a licensing framework that allows you to work through the request in real time.
You’ll work through the two hour class and gain insight into the five core components that make up licensing and see how it works in the real world through two different case studies from two different photographers.
Further, inside the Usage Workbook you'll be able to map your licensing process, have questions to spur conversation for clarity with your client and have a pricing structure to use for every client request that comes through the door. You will leave with your framework fully built, not just understood.
You’ll learn how to…
You’ll work through the two hour class and gain insight into the five core components that make up licensing and see how it works in the real world through two different case studies from two different photographers.
Further, inside the Usage Workbook you'll be able to map your licensing process, have questions to spur conversation for clarity with your client and have a pricing structure to use for every client request that comes through the door. You will leave with your framework fully built, not just understood.
You’ll learn how to…
- Understand the core components of a usage license — duration, geography, exclusivity, media, and scope — and how each one affects the value of your work.
- Explain licensing to clients using clear, real-world analogies that make the concept instantly understandable, even for clients who’ve never licensed a thing.
- Evaluate what a client is actually asking for so you can avoid accidental “unlimited rights” and confidently propose terms that match the project.
- Use trusted industry resources to price licenses and understand how to interpret those ranges for your specific job and client.
- Structure usage conversations and emails so you can educate clients without over-explaining, and guide them toward the right license for their needs.
NOT ABOUT:
Stop staring at a blank screen.
Get plug-and-play email and DM templates for pitching, following up, and staying top of mind with dream clients.
The templates aren’t just starting points. They’re the structure that helps you show up consistently, follow up strategically, and turn outreach into relationships.
You’ll learn how to…
The templates aren’t just starting points. They’re the structure that helps you show up consistently, follow up strategically, and turn outreach into relationships.
You’ll learn how to…
- Research and understand potential clients so every pitch is informed, thoughtful, and tailored to their needs.
- Adapt sample pitch templates into your own voice while clearly showing how your work solves client challenges.
- Structure emails and messages that get noticed without being pushy or overwhelming.
- Leverage touchpoints and follow-ups strategically, keeping your work top of mind for future opportunities.
- Position yourself as a reliable solution by over-delivering on projects and turning past clients into referrals.
Having a destination to aim for changes everything
build a visibility plan that doesn’t depend on algorithms
tired of guessing, googling, or hoping you “got it right” when it comes to licensing
NOT ABOUT:
You’ll work through the two hour class and gain insight into the five core components that make up licensing and see how it works in the real world through two different case studies from two different photographers.
You’ll learn how to…
You’ll learn how to…
- Understand the core components of a usage license — duration, geography, exclusivity, media, and scope — and how each one affects the value of your work.
- Explain licensing to clients using clear, real-world analogies that make the concept instantly understandable, even for clients who’ve never licensed a thing.
- Evaluate what a client is actually asking for so you can avoid accidental “unlimited rights” and confidently propose terms that match the project.
- Use trusted industry resources to price licenses and understand how to interpret those ranges for your specific job and client.
- Structure usage conversations and emails so you can educate clients without over-explaining, and guide them toward the right license for their needs.
A two-part workshop with a fill-in-able workbook to hone in on where you’ve been, what’s working, and set a clear target for where you want to go.
Having a destination to aim for changes everything — it helps you make decisions, and gives you a guide for what to say yes and no to. This isn’t a vague “set some goals” exercise. It’s dedicated time and a structured framework to actually do the work.
Part One: the why behind what you’re doing — reflecting on the past year, facing your inner critic, and reconnecting with your purpose.
Part Two: the vision dreaming, setting your sights on the future and breaking down big goals into milestones and the sprints to get there.
You’ll work through the fill-in-able Goal Planning Workbook alongside both sessions — so your reflections turn into an actual, actionable quarterly roadmap, not just good intentions.
You’ll learn how to…
Having a destination to aim for changes everything — it helps you make decisions, and gives you a guide for what to say yes and no to. This isn’t a vague “set some goals” exercise. It’s dedicated time and a structured framework to actually do the work.
Part One: the why behind what you’re doing — reflecting on the past year, facing your inner critic, and reconnecting with your purpose.
Part Two: the vision dreaming, setting your sights on the future and breaking down big goals into milestones and the sprints to get there.
You’ll work through the fill-in-able Goal Planning Workbook alongside both sessions — so your reflections turn into an actual, actionable quarterly roadmap, not just good intentions.
You’ll learn how to…
- Reflect on the past year with intention taking stock of what worked, what you let go of, and what you’re carrying forward.
- Reconnect with your why so your goals are rooted in purpose, not just productivity.
- Face and quiet your inner critic so self-doubt doesn’t quietly steer your decisions for the year.
- Dream your future vision before narrowing into specifics because clarity starts with permission to think big.
- Break big goals into quarterly milestones and sprints, so your vision becomes a roadmap you can actually follow, not just a list you abandon by February.
Having a destination to aim for changes everything
build a visibility plan that doesn’t depend on algorithms
tired of guessing, googling, or hoping you “got it right” when it comes to licensing
Stop staring at a blank screen.
Learn how to expand beyond Instagram and LinkedIn, so your work and YOU the human behind the work have a way to show up, share your story and be seen beyond the .05 seconds on social media.
You’ll learn how to…
You’ll learn how to…
- Identify the visibility channels that make sense for your brand, so you’re not spreading yourself thin across platforms that won’t move the needle.
- Pitch yourself for podcast interviews with confidence, clarity, and a message that makes hosts excited to feature you.
- Use Pinterest as a long-game marketing tool, including how to optimize boards and descriptions to get discovered by clients searching for your style.
- Build mutually beneficial partnerships with creatives, agencies, and brands — collaborations that expand your reach instead of draining your energy.
- Create a simple, sustainable visibility plan that supports your goals without posting daily, hopping on trends, or keeping up with algorithm whims.
A two-part workshop with a fill-in-able workbook to hone in on where you’ve been, what’s working, and set a clear target for where you want to go.
Having a destination to aim for changes everything — it helps you make decisions, and gives you a guide for what to say yes and no to. This isn’t a vague “set some goals” exercise. It’s dedicated time and a structured framework to actually do the work.
Part One: the why behind what you’re doing — reflecting on the past year, facing your inner critic, and reconnecting with your purpose.
Part Two: the vision dreaming, setting your sights on the future and breaking down big goals into milestones and the sprints to get there.
You’ll work through the fill-in-able Goal Planning Workbook alongside both sessions — so your reflections turn into an actual, actionable quarterly roadmap, not just good intentions.
You’ll learn how to…
Having a destination to aim for changes everything — it helps you make decisions, and gives you a guide for what to say yes and no to. This isn’t a vague “set some goals” exercise. It’s dedicated time and a structured framework to actually do the work.
Part One: the why behind what you’re doing — reflecting on the past year, facing your inner critic, and reconnecting with your purpose.
Part Two: the vision dreaming, setting your sights on the future and breaking down big goals into milestones and the sprints to get there.
You’ll work through the fill-in-able Goal Planning Workbook alongside both sessions — so your reflections turn into an actual, actionable quarterly roadmap, not just good intentions.
You’ll learn how to…
- Reflect on the past year with intention taking stock of what worked, what you let go of, and what you’re carrying forward.
- Reconnect with your why so your goals are rooted in purpose, not just productivity.
- Face and quiet your inner critic so self-doubt doesn’t quietly steer your decisions for the year.
- Dream your future vision before narrowing into specifics because clarity starts with permission to think big.
- Break big goals into quarterly milestones and sprints, so your vision becomes a roadmap you can actually follow, not just a list you abandon by February.
Having a destination to aim for changes everything
build a visibility plan that doesn’t depend on algorithms
tired of guessing, googling, or hoping you “got it right” when it comes to licensing
Stop staring at a blank screen.
workshops, templates, and tools you actually need to move from creating to getting hired for what you create.
A two-part workshop with a fill-in-able workbook to hone in on where you’ve been, what’s working, and set a clear target for where you want to go.
Having a destination to aim for changes everything — it helps you make decisions, and gives you a guide for what to say yes and no to. This isn’t a vague “set some goals” exercise. It’s dedicated time and a structured framework to actually do the work.
Part One: the why behind what you’re doing — reflecting on the past year, facing your inner critic, and reconnecting with your purpose.
Part Two: the vision dreaming, setting your sights on the future and breaking down big goals into milestones and the sprints to get there.
You’ll work through the fill-in-able Goal Planning Workbook alongside both sessions — so your reflections turn into an actual, actionable quarterly roadmap, not just good intentions.
You’ll learn how to…
Having a destination to aim for changes everything — it helps you make decisions, and gives you a guide for what to say yes and no to. This isn’t a vague “set some goals” exercise. It’s dedicated time and a structured framework to actually do the work.
Part One: the why behind what you’re doing — reflecting on the past year, facing your inner critic, and reconnecting with your purpose.
Part Two: the vision dreaming, setting your sights on the future and breaking down big goals into milestones and the sprints to get there.
You’ll work through the fill-in-able Goal Planning Workbook alongside both sessions — so your reflections turn into an actual, actionable quarterly roadmap, not just good intentions.
You’ll learn how to…
- Reflect on the past year with intention taking stock of what worked, what you let go of, and what you’re carrying forward.
- Reconnect with your why so your goals are rooted in purpose, not just productivity.
- Face and quiet your inner critic so self-doubt doesn’t quietly steer your decisions for the year.
- Dream your future vision before narrowing into specifics because clarity starts with permission to think big.
- Break big goals into quarterly milestones and sprints, so your vision becomes a roadmap you can actually follow, not just a list you abandon by February.
build a visibility plan that doesn’t depend on algorithms
Learn how to expand beyond Instagram and LinkedIn, so your work and YOU the human behind the work have a way to show up, share your story and be seen beyond the .05 seconds on social media.
You’ll use the Visibility Workbook to turn what you learn into a concrete plan — identifying your channels, drafting your podcast pitch, and mapping your partnership strategy before the session ends.
You’ll learn how to…
You’ll use the Visibility Workbook to turn what you learn into a concrete plan — identifying your channels, drafting your podcast pitch, and mapping your partnership strategy before the session ends.
You’ll learn how to…
- Identify the visibility channels that make sense for your brand, so you’re not spreading yourself thin across platforms that won’t move the needle.
- Pitch yourself for podcast interviews with confidence, clarity, and a message that makes hosts excited to feature you.
- Use Pinterest as a long-game marketing tool, including how to optimize boards and descriptions to get discovered by clients searching for your style.
- Build mutually beneficial partnerships with creatives, agencies, and brands — collaborations that expand your reach instead of draining your energy.
- Create a simple, sustainable visibility plan that supports your goals without posting daily, hopping on trends, or keeping up with algorithm whims.
NOT ABOUT:
Stop staring at a blank screen.
Get plug-and-play email and DM templates for pitching, following up, and staying top of mind with dream clients.
The templates aren’t just starting points. They’re the structure that helps you show up consistently, follow up strategically, and turn outreach into relationships.
You’ll learn how to…
The templates aren’t just starting points. They’re the structure that helps you show up consistently, follow up strategically, and turn outreach into relationships.
You’ll learn how to…
- Research and understand potential clients so every pitch is informed, thoughtful, and tailored to their needs.
- Adapt sample pitch templates into your own voice while clearly showing how your work solves client challenges.
- Structure emails and messages that get noticed without being pushy or overwhelming.
- Leverage touchpoints and follow-ups strategically, keeping your work top of mind for future opportunities.
- Position yourself as a reliable solution by over-delivering on projects and turning past clients into referrals.
Having a destination to aim for changes everything
build a visibility plan that doesn’t depend on algorithms
tired of guessing, googling, or hoping you “got it right” when it comes to licensing
NOT ABOUT:
You’ll work through the two hour class and gain insight into the five core components that make up licensing and see how it works in the real world through two different case studies from two different photographers.
You’ll learn how to…
You’ll learn how to…
- Understand the core components of a usage license — duration, geography, exclusivity, media, and scope — and how each one affects the value of your work.
- Explain licensing to clients using clear, real-world analogies that make the concept instantly understandable, even for clients who’ve never licensed a thing.
- Evaluate what a client is actually asking for so you can avoid accidental “unlimited rights” and confidently propose terms that match the project.
- Use trusted industry resources to price licenses and understand how to interpret those ranges for your specific job and client.
- Structure usage conversations and emails so you can educate clients without over-explaining, and guide them toward the right license for their needs.
A two-part workshop with a fill-in-able workbook to hone in on where you’ve been, what’s working, and set a clear target for where you want to go.
Having a destination to aim for changes everything — it helps you make decisions, and gives you a guide for what to say yes and no to. This isn’t a vague “set some goals” exercise. It’s dedicated time and a structured framework to actually do the work.
Part One: the why behind what you’re doing — reflecting on the past year, facing your inner critic, and reconnecting with your purpose.
Part Two: the vision dreaming, setting your sights on the future and breaking down big goals into milestones and the sprints to get there.
You’ll work through the fill-in-able Goal Planning Workbook alongside both sessions — so your reflections turn into an actual, actionable quarterly roadmap, not just good intentions.
You’ll learn how to…
Having a destination to aim for changes everything — it helps you make decisions, and gives you a guide for what to say yes and no to. This isn’t a vague “set some goals” exercise. It’s dedicated time and a structured framework to actually do the work.
Part One: the why behind what you’re doing — reflecting on the past year, facing your inner critic, and reconnecting with your purpose.
Part Two: the vision dreaming, setting your sights on the future and breaking down big goals into milestones and the sprints to get there.
You’ll work through the fill-in-able Goal Planning Workbook alongside both sessions — so your reflections turn into an actual, actionable quarterly roadmap, not just good intentions.
You’ll learn how to…
- Reflect on the past year with intention taking stock of what worked, what you let go of, and what you’re carrying forward.
- Reconnect with your why so your goals are rooted in purpose, not just productivity.
- Face and quiet your inner critic so self-doubt doesn’t quietly steer your decisions for the year.
- Dream your future vision before narrowing into specifics because clarity starts with permission to think big.
- Break big goals into quarterly milestones and sprints, so your vision becomes a roadmap you can actually follow, not just a list you abandon by February.
Having a destination to aim for changes everything
build a visibility plan that doesn’t depend on algorithms
tired of guessing, googling, or hoping you “got it right” when it comes to licensing
Stop staring at a blank screen.
Learn how to expand beyond Instagram and LinkedIn, so your work and YOU the human behind the work have a way to show up, share your story and be seen beyond the .05 seconds on social media.
You’ll learn how to…
You’ll learn how to…
- Identify the visibility channels that make sense for your brand, so you’re not spreading yourself thin across platforms that won’t move the needle.
- Pitch yourself for podcast interviews with confidence, clarity, and a message that makes hosts excited to feature you.
- Use Pinterest as a long-game marketing tool, including how to optimize boards and descriptions to get discovered by clients searching for your style.
- Build mutually beneficial partnerships with creatives, agencies, and brands — collaborations that expand your reach instead of draining your energy.
- Create a simple, sustainable visibility plan that supports your goals without posting daily, hopping on trends, or keeping up with algorithm whims.
A two-part workshop with a fill-in-able workbook to hone in on where you’ve been, what’s working, and set a clear target for where you want to go.
Having a destination to aim for changes everything — it helps you make decisions, and gives you a guide for what to say yes and no to. This isn’t a vague “set some goals” exercise. It’s dedicated time and a structured framework to actually do the work.
Part One: the why behind what you’re doing — reflecting on the past year, facing your inner critic, and reconnecting with your purpose.
Part Two: the vision dreaming, setting your sights on the future and breaking down big goals into milestones and the sprints to get there.
You’ll work through the fill-in-able Goal Planning Workbook alongside both sessions — so your reflections turn into an actual, actionable quarterly roadmap, not just good intentions.
You’ll learn how to…
Having a destination to aim for changes everything — it helps you make decisions, and gives you a guide for what to say yes and no to. This isn’t a vague “set some goals” exercise. It’s dedicated time and a structured framework to actually do the work.
Part One: the why behind what you’re doing — reflecting on the past year, facing your inner critic, and reconnecting with your purpose.
Part Two: the vision dreaming, setting your sights on the future and breaking down big goals into milestones and the sprints to get there.
You’ll work through the fill-in-able Goal Planning Workbook alongside both sessions — so your reflections turn into an actual, actionable quarterly roadmap, not just good intentions.
You’ll learn how to…
- Reflect on the past year with intention taking stock of what worked, what you let go of, and what you’re carrying forward.
- Reconnect with your why so your goals are rooted in purpose, not just productivity.
- Face and quiet your inner critic so self-doubt doesn’t quietly steer your decisions for the year.
- Dream your future vision before narrowing into specifics because clarity starts with permission to think big.
- Break big goals into quarterly milestones and sprints, so your vision becomes a roadmap you can actually follow, not just a list you abandon by February.
Having a destination to aim for changes everything
build a visibility plan that doesn’t depend on algorithms
tired of guessing, googling, or hoping you “got it right” when it comes to licensing
Stop staring at a blank screen.
workshops, templates, and tools you actually need to move from creating to getting hired for what you create.
Because every great creative climb starts with a strong foundation.
This bundle is your starting point — the practical, professional skills every freelance photographer and creative needs to confidently pitch their work, price it with conviction, and promote it with intention.
It’s not theory. It’s not fluff. It’s everything I wish I’d had when I started sending real pitches and building relationships that led to commercial projects.
why basecamp:
photographers, stylists, and creative freelancers who:
- Want to pitch their ideas and services more confidently
- Are ready to attract dream clients — not chase them
- Need clear tools for visibility, communication, and professionalism
- Prefer a blend of creative storytelling and business strategy
who is this for:
$197 USD
Instant access to all four workshops, templates, and workbooks, and any future refreshes.
First invitation (and special pricing) for any new Creative Camp classes released in the future.
Instant access to all four workshops, templates, and workbooks, and any future refreshes.
First invitation (and special pricing) for any new Creative Camp classes released in the future.
investment
If you’ve ever said,
“I just don’t know where to start”
This is your start.
“I just don’t know where to start”
This is your start.
- how will i access the items?
once you purchase the bundle, you will get an email to setup your login to our learn platform. you will find all the workshops, resources, and downloads there. - What if I need help accessing the materials?
email hello@shellywaldman.com with your help request.
Please note that there is only one human behind this camp, so give me at least 48 hours to respond. - What if I have questions about the materials or want help implementing the concepts?
Shelly can help you 1:1 via the sidekick offers. there is options for a one off call, as well as three month support containers. perfect for building up habits, having accountability and a sound boarding. - Is this only for photographers?
The bundle is built with photographers in mind but the principles apply to any creative freelancer. - What's your refund policy?
Due to the digital nature of the products, all sales are final.
faq