- LinkedIn strategies
- Time management
- Goal setting
- Client Research / Prospecting
- Pitching
- Estimating
- Contracts
- Treatments
- Website curating
- Portfolio reviews
- Client management
- Bookkeeping
- Business licenses
- Marketing
- And so much more.
I'm passionate about sharing these insights and gained knowledge with others.
So, whether you're a budding commercial photographer seeking guidance or an established professional looking to push to the next level, I'm here to be your guiding light.
With my experience, network, and passion for helping others succeed, I'm ready to embark on this journey with you.
Let's do this, High fives!
I'm a finance analyst turned professional commercial photographer and business coach.
HYPE WOMAN
BUSINESS COACH
CONTENT CREATOR
PODCASTER
Hey, I'm Shelly
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Slow mornings,
time in the country,
good skincare,
Spotify, local cafes and lots of really great hats.
Slow mornings,
chai latte, kitty cuddles,
karaoke cooking,
and really great coats.
on brand:
2013
2009
- Started Waldman Photography, while working part time as a financial analyst.
- Opened photography studio with a partner
2012
- Moved to LA from SF
- Left my studio partner
- Rebuilt my photo business in LA
- Studied Financial Planning at UCLA
- Apprenticed as a business coach
- Pivoted into commercial photography
- Hired a strategist
- Found a mentor
2014
- Moved back to San Francisco
- Left the bank
- Went full time with photography
- Landed a shoot with Millers/Coors
2015
- Moved to LA from SF
- Left my studio partner
- Rebuilt my photo business in LA
- Studied Financial Planning at UCLA
- Apprenticed as a business coach
2016
- Pivoted into commercial photography
- Hired a strategist
- Found a mentor
2009
- Started Waldman Photography, while working part time as a financial analyst.
- Opened photography studio with a partner
2012
- Moved to LA from SF
- Left my studio partner
- Rebuilt my photo business in LA
- Studied Financial Planning at UCLA
- Apprenticed as a business coach
2013
- Pivoted into commercial photography
- Hired a strategist
- Found a mentor
- Did first portfolio review ever
MY TIMELINE
Don't let anyone steal your magic
This is where a
caption would go
words matter
This is where a
caption would go
laying in fields
This is where a
caption would go
ON MY VISION BOARD
work with me
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FEELING LIKE I'm YOUR PEOPLE?
LET's HANG OUT.
FREE download ↓
You don't need to post every day, or come up with hashtags, or be on trend. These tips help you put your work in places that are searchable and last longer than .3 seconds on someones feed.
Get your portfolio out in front of the right people with thses five tips.
Market Your Work without Instagram
FREE download ↓
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Not just a playlist.
A sequenced progression that builds week by week from showing up and being found, all the way through to pitching with confidence, pricing with conviction, and understanding the money stuff that nobody taught you.
The Visibility Project
Stand Out in a Digital World
Discover the five proven strategies I to market your photography authentically and escape the endless scroll and the algorithm.
