our expertise:
We help badass female creative entreprenuers uncover their purpose and find their passion.
I'm baby chambray normcore forage meh. Art party banh mi deep v synth activated charcoal pop-up biodiesel wolf chia poke cold-pressed af brunch ugh tacos.
Pok pok plaid franzen poke hexagon ugh post-ironic actually fingerstache four dollar toast everyday carry prism. Fashion axe PBR&B tofu taiyaki fanny pack banh mi. Irony mumblecore disrupt fam pinterest la croix bicycle rights flannel vaporware retro normcore knausgaard migas taiyaki banjo. Truffaut heirloom chambray adaptogen gastropub direct trade. Hell of chicharrones kogi wolf intelligentsia. Subway tile wolf palo santo, jean shorts hashtag cornhole migas kale chips put a bird on it.
This is for the creative who wants a mix of executive support, strategy, and implementation.
Not a VA. Not an assistant. More like a fractional business manager who also understands the creative industry inside out.
WHO IS THIS FOR?
A photographer / creative who wants to scale into bigger clients, build consistent systems, and outsource the mental load of “running the business” while staying firmly in the creative seat.
strategic partner to help them stop spinning and start stacking wins.
business manager
(done-with-you)
Second Brain Inside Your Biz
This is for the creative entrepreneur who doesn’t need someone inside their business every day, but does need clarity, structure, momentum, and someone they can trust to keep their goals moving forward.
WHO IS THIS FOR?
The photographer / creative who can execute independently but wants a strategic partner to help them stop spinning and start stacking wins.
Strategy + Accountability
Your Business, But With a GPS
This is for the creative who wants a mix of executive support, strategy, and implementation.
Not a VA. Not an assistant. More like a fractional business manager who also understands the creative industry inside out.
WHO IS THIS FOR?
A photographer / creative who wants to scale into bigger clients, build consistent systems, and outsource the mental load of “running the business” while staying firmly in the creative seat.
strategic partner to help them stop spinning and start stacking wins.
business manager
(done-with-you)
Second Brain Inside Your Biz
what creatives had to say:
NANCY anne, FOOD photographer + Director
When I had a really technically challenging shoot coming up, Shelly was able to talk me through the whole process and really help me plan for every detail. Took an enormous weight off my mind and the shoot went unbelievably well!
I want to thank you so much for your help. I think talking to you before the [cookbook] shoot made me confident, knowing that I'm doing this right. I'm so glad I got your help!!!
megumi bacher, photographer
I learned how to pitch from [the mentorship], then how to have a successful CRM, then how to execute an on-location shoot, while also being able to have the confidence to stand by my prices.
The group allowed me to pass that line of "I'm fraud with a camera" to "I am a legit photographer and food stylist with my own company". Our meetings, exercises, and chats, facilitated and motivated all the pitches, all the negotiations, and without FPM, Im pretty sure this would not have taken off the way it has.
Mariel de la cruz, food photographer & food Stylist
why i get where your at
I know firsthand how challenging it can be to navigate the world of freelancing as a creative and especially commercial photography.
It's a competitive (and complex) industry, but with the right knowledge and guidance, you can stand out from the crowd and build a thriving business doing what you love.
I've gathered a wealth of knowledge and experience since starting my photo business in 2009, after spending a decade as a financial analyst for Citibank.
I sit in the Venn diagram intersection of creative and analytic. I can wrap my head around head around multi-faceted business concepts as well as creative needs and break them into simple concepts, which is like pure oxygen for my clients.
I'm known for my patience, thoughtfulness and desire to understand each person's unique position and needs. My insatiable desire to learn and understand makes my advice relevant and actionable for all of my diverse students.
